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Your Secrets Are Ad Frank’s Now: Ad on New Music, Old Music, and Graffiti at the Abbey Lounge

23 October 2009 No Comment

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The first time we saw Ad Frank in action was onstage at Boston Band Crush’s One Night Band this past summer: Frank, along with various varsity members of Boston indie rock, played one of our favorite sets of the night as a member of Awesome Chariot.  The band, visibly amused and enjoying themselves as the kick-off act for the evening’s festivities, seemed to be a surprisingly positive experience for Frank as this Boston-based performer is a self-described one-man show.  This Ad Frank, the one who’s goofing around and screaming “WE ARE AWESOME CHARIOT”, is a far cry from the Ad Frank that Boston’s come to know as a heartbroken guy with good voice and a sad guitar.  When comparing old material of his to his forthcoming release, Your Secrets Are Mine Now, Ad Frank is borderline-giddy when talking about how this album is a departure from previous work: “I sort of had this local persona going, being the guy with the perpetually broken heart that’s always getting stopped on.  It was kind of like a joke.  We even had Ad Frank with a big broken heart on them.  This record is all about what a son of a bitch I am.”

This Saturday, October 24, Ad Frank and the Fast Easy Women will be celebrating their new album with a CD release bash at Great Scott.  Ad will be sharing new material from Your Secrets Are Mine Now, so Ad Frank fans will get the chance to listen to the new stuff before the album is readily available on November 3.  Read on to get the good’s on what goes into Ad’s songwriting, what brought him to the conclusion that a saxophone wasn’t a very punk rock instrument and what’s next for Ad Frank and the Fast Easy Women.

-Hilary Hughes

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OPENING ACT: AD FRANK AND THE TEAPARTY TEN

What’s your favorite breakfast cereal?

Cracklin’ Oat Bran, but I almost never eat breakfast.  I usually just grab handfuls of it like it was pretzels or something.  I like Grape Nut ice cream, does that count?

Who would you rather punch in the face: Long Duk Dong from Sixteen Candles, or Mouth from The Goonies?

Okay, definitely not Long Duk Dong and I’ve never seen The Goonies. Who would punch Long Duk Dong?!

If you were a kitchen appliance, what would you be?

I’d like to be one of those mixers, but I’d like to be a big, pastel one.

You go to bed, wake up, walk into the bathroom to brush your teeth, and you look in the mirror and you realize that you’ve turned into one of Jim Henson’s Muppets overnight.  Which Muppet are you?

I took the Facebook Muppet quiz and it told me I was Gonzo, so… I don’t know.   I’ve always liked Floyd, the bass player, but I’m more of a Gonzo.

Say you have a crazy night, you black out, and you wake up feeling like crap the next morning and you realize… you got a tattoo.  What’d you get inked?

That’s easy.  I would get black racing stripes tattooed all the way up both sides of my body.

Would you rather be a rodeo clown or a sumo wrestler?

I wouldn’t mind behind manhandled by a large Asian man, so I’ll go with sumo wrestler.

If you were a particular style of facial hair, what would you be?

You’re making me feel bad because I can’t grow any.  I’m going to go with stubble.  It matches my capability.

If you were a type of cheese, which cheese would you be?

The Stinking Bishop.  I don’t really know what kind of cheese it is exactly, but it’s really pungent.  The sell it at the Wine & Cheese Cask.

What’s your quintessential “I’M GONNA DANCE AROUND MY APARTMENT IN MY SKIVVIES AND LOVE LIFE!” song?

“Cuts You Up” by Peter Murphy.

What’s your favorite word?

I don’t know if I’d say it’s a word, but I like how “Speen Street” sounds.  It’s a street in Natick.

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THE MAIN EVENT: THE AD FRANK TPB INTERVIEW

Hi, Ad!  Tell us a little bit about yourself.

I grew up in Melrose, and I’ve been in Somerville for the last ten years.  I was in a band called Perma Cross for most of my adult life until I quit.  I quit with the intent of retiring, but didn’t and couldn’t.

Now you’re doing your own thing, right?

I have my own band, Ad Frank and the Fast Easy Women.  I play guitar in a band called Life Style, and that’s pretty much it right now.

How did you start playing music?  Are you one of those people who were born with a guitar in hand?

I’ve always made up songs, and I’ve always made up words to interesting tunes since I was like, four.  I can’t really blame it on punk rock because I think I wanted to … the lure of the Sex Pistols sort of proved that anybody can do it and I think it’s true.  That was probably around seventh grade when I started thinking about it.  I was playing saxophone but for the most part it wasn’t a very punk rock instrument, so I picked up a guitar then.

Who would you credit as creative influences for you?

Let’s see… I feel strange strange saying these two in the same breath, but it’s true: The Ramones and David Bowie.  I remember that the song “Switch” by Suzie and the Banshees came on the radio and I had an epiphany while listening to it, like, “YES! I must be in a band!” I don’t know what I liked about the song, but I think I was just overripe for an epiphany at the time.  I should listen to that song again; I haven’t heard it in about ten years.

Who are you listening to right now?  If we were to steal your iPod and check out your “Recently Added” playlist, what tracks would we find?

I’m so out of it.  I’ve been listening to Scott Matthews’ record a lot, but I think it’s a couple of years ago.  I like the Great Lake Swimmers, too.

In terms of your creative process, can you take me through it?

Usually, what happens is somebody doesn’t return my phone call and then I get really mad and then I start thinking about all the things I would say to this person if they were to call me back and then that’s the song.

That’s amazing.  What about the compositional portion of your songwriting?  Do you collaborate with anyone?

I’m not very good at writing with other people.  I almost said no to One Night Band because I don’t really know how to write… usually, I bring the song to the band and the chords, words and melody are done, but for the most part everybody writes their own part.  I might have like, a guitar noodle or a keyboard part that I’ll sort of make it known that it’s not optional, but for the most part everybody writes their own part, which is probably good.  It’s good that I’ll often bring a song in without telling the band about how I hear the song going in my head so they can pick what they will out of it.  The arrangements and the production of the songs performed by Ad Frank and the Fast Easy Women are collaborative; the songwriting is not collaborative.  There are certainly bands where certain bands contribute less than the people in my band do and they get writing credit.

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Are there any songs in your catalog that you feel particularly connected to, or any songs by Ad Frank and the Fast Easy Women that stand out as favorites?

It’s called “U-Hauls and Ryders”, and it was written right around the time when I decided I was not going to retire.  I was pretty much going crazy: I had lost my apartment, and my job, and my band, and my engagement fell through, all within six weeks of each other, so I was squatting in this apartment in Brighton and that was, the song was sort of my process of being like, “What the hell just happened to me?”  The good thing about a song is that you get to sing it over and over and over again until you finally figure out what it’s about.  Hopefully it’s not just good for me.  If someone’s in a similar situation, maybe I get to articulate something for them.

It sounds like a cathartic process for you, what went into writing that song.

The stuff I write and the songs I like are usually all written because they have to be, not because somebody set aside three hours on a Sunday and said, “Oh, what am I going to write about now?”  The songs I really like are ones that sound like they had to pull their car over and grab a pen and paper and write it down so that they wouldn’t forget it.

When it comes to songs you love to play live, what are some songs that you make sure to include in your set list for every performance of Ad Frank and the Fast Easy Women?

Solo, I like to play “U-Hauls and Ryders”.  There’s one called “Open Up The Patio Pretty Girls Are Back In Style” that I won’t let the band play during the wintertime, I only play it in spring and summer because it’s a spring and summer song.  We usually like to close with a big, bombastic, arena rock-style song called “Timing is Everything”.

In terms of touring and your experiences outside of Boston, what cities have been really responsive to your music?  As the frontman of a Boston band and a Boston-based musician, do you tend to stick close to home or do you play elsewhere, too?

Ad Frank and the Fast Easy Women is mostly a Boston-based operation.  It gets less glamorous when you’re spending ten hours a day and sleeping on couches [while touring] as you get older, but I do a little bit of it.  I have a gig in Chicago coming up and one in D.C.  It’s really, really random.  We had one of our best shows ever in Detroit, and I have no idea why…

What are you working on right now with Ad Frank and the Fast Easy Women?

We’re kind of like the Spinal Tap of keyboard players; I think I’ve gone through fifteen of them!  I guess I’m difficult.  Our last one left a little under two years ago and that was right around the time we started getting to work on this record. For the most part, though, we’ve been playing shows and working on the record that’s about to be released.  The CD release show will be our first show with a full band in almost two years.

How is this upcoming album a departure from previous material you’ve released before?

Lyrically it’s a departure: I sort of had this local persona going, being the guy with the perpetually broken heart that’s always getting stopped on.  It was kind of like a joke.  We even had Ad Frank with a big broken heart on them.  This record is all about what a son of a bitch I am.  This is actually the first record where the band and I have played out all the songs live before they come out on the record, so they won’t be new to people who have been coming to see us.  We really took our time with this record and it took us four years to do.

Let’s talk about Boston venues for a second.  Are there any Boston venues that you love to play or any that stand out as great places to go to shows at?

I love to see shows at the Lizard Lounge.  I don’t play there often just because we’d have to turn it way, way down, but every time I go there I always have a great time.  TT the Bear’s Place feels like home and I love playing there.  I love the Cantab Lounge and the vibe it’s got.  You know that Frank Sinatra album, No One Cares, and he’s sitting at a bar or a café alone at a table with a drink, and behind him are all these happy couples and he’s just sitting there?  The Cantab always reminds me of that.

What about the Abbey Lounge?  I feel like that old venue has come up in conversation a lot recently, especially because a hot new restaurant [Trina’s Starlite Lounge] was recently put in it’s place.

I don’t have any stories from playing there myself, but…  (Laughs) There was this whole graffiti thread on the bathroom wall making fun of this poor guy, and I was reading it, and I was thinking, “Oh, this dude must be a real prick!” And then I got to the bottom of the thread and it was me! (Laughs)  It’s nice to know that someone was thinking of me I guess.

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What Boston bands are you following right now, or that you’d love to bill with?

Trying to book this CD release party I realized how out of it I am.  In my band, I have Sarah RabDAU of Sarah RabDAU and the Self-Employed Assassins, and Chris Mascara from the band Mascara, and Sean Connelly from the band Francine, and those are three bands that I also like.  I like this new band, Mystery Roar, a lot.  Everyone in that band is so good!

How do you feel about your Boston fan base?  Let’s talk about your relationship with your fans here and the crowd you see at your shows.

I’m trying to figure out who’s still there because we haven’t played!  I think some of our fans might have been in college or might have had babies and moved to the suburbs, so we’re nervous about the CD release to see if anybody shows up at all.  We have great radio in Boston.  College radio is fantastic, and I feel like there’s more of an opportunity to get heard here than there is in other cities.  As much as people and bands complain about FNX and the former WBCN, the idea of a commercial radio station having a local music show doesn’t happen in most cities, and we have that here and there’s definitely more right going on then wrong in that regard.  I haven’t felt this in while because it’s been awhile since I’ve been on the verge of anything, but there is a tendency to – there’s a lot of backlash when a band starts to do well.  I don’t even know if it’s still active anymore, but the Noise Board would be a forum where people would tear me apart every couple of months.

Have you thought about moving on to other cities?

I have a lot of friends in LA who keep telling me to go there and it’s tempting.  I need something a little more than just picking up and starting all over again.  If I got a publishing deal and would be doing some co-writing with some people I would go, but there’s definitely a lot more opportunity and a lot more … you can go to a party and odds are somebody there is going to be the music director for a TV studio or something, or the guy who picks out the songs for a movie.  On the other hand, all of the people at the party are also musicians and actors so there’s more … I feel like if I need to be connected to the industry I can be by just hopping on the Fung Wah and heading down to New York, but LA seems – well this is sort of deteriorating too, but the idea that you have to be in your early or mid-20s and you have to be a different kind of rock band, in LA they get that you don’t have to be those things to be a songwriter.  They have a better understanding of the fact that people who write the songs aren’t necessarily fronting rock bands and there isn’t that much of an age ceiling.  I think that the age ceiling is crumbling along with the rest of the record industry.  Nobody’s getting signed to a major label and having a hit record, so the thirty-year-olds, twenty-year-olds, forty-year-olds… we’re all going no where together.

What’s next for Ad Frank and the Fast Easy Women?  What do we have to look forward to from you and the band in the next couple of months?

I definitely want to get out to some other cities, hopefully with the band, but they’ve got their own things going on.  One of them has a four-year-old at home, so… that’s the advantage of being “[Your Name] and the [Something-Somethings]” because your name still has some kind of weight.  The album is going everywhere and it’ll be streaming.  I just want to see who likes it.  If I turn out to have a huge pocket of fans in Akron, Ohio, I’ll head out there and go say hi to ‘em.  I was having a huge span of writer’s block after we finished the record.  It was like a year before I finished recording it and before I wrote anything.  I always figured that I would just retire and move on to something else, like writing fiction or painting, but I just finished another thing this week that I’m really excited about so I guess I’m committed to another record in the future.

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