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Fashion’s Night Out: C’mon Boston, That’s All You’ve Got?

9 September 2009 No Comment

fashions night out

If you follow fashion at all you’ve probably heard about the NYC Fashion Week kick-off turned GLOBAL EVENT that is Fashion’s Night Out. Vogue has joined forces with the City of New York and the CFDA to, essentially, get people to go out and spend some money. The rationale behind the spendapalooza is that, in NYC, fashion is the second-largest industry (behind finance) and the city is the headquarters of more than 800 fashion companies employing 175,000 people and generating $10 billion in total wages. So, as Vera Wang put it at a press conference last spring, “If people don’t shop, people lose their jobs.”

But, we live in Boston. Maybe our local economy doesn’t hinge on fashion but, dammit, we like it, okay? Cities all over the world are now participating, with fashion heavyweights making appearances in boutiques in Paris, block parties in Madrid, cocktail parties in London and megasales in Moscow. We’re talking entire districts popping bubbly and trying on shoes. Where is the love Boston?

After a week or so of intense googling, I found three separate events happening around town on Newbury St. tomorrow. Please let me know if you know of any more!

–Jessie Rogers

Soodee will  be offering complimentary drinks, sushi, and hors d’oeuvres from 6-11PM RSVP for a 15% discount on new fall merchandise to college students.

Luna Boston will have local designer Sam Mendoza on site with his latest dress designs as well as drinks, dim sum, and special deals from 6PM until the party dies down.

Check out Madewell between 6:30 and 8:30PM for 20% off all merchandise, free Denim Fit Sessions, free Madewell manicures (are those different from regular manicures?), and gift bags.

EDIT: Days after the fact, I stumbled upon fashionsnightoutboston.com via bostonfashionweek.com, though the site did not come up in any internet searches I did. Maybe next year Fashion’s Night Out will work on their publicity. Or at least their SEO.

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